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Song of the Week - "Begging" by Anton Ewald

"Baby don't go, OOOOOO, you've got me begging begging, got me begging for more. I wont let go, OOOOOO, you've got me begging begging, got me begging for more!"

Guy requesting his girl not to go + pulsating electro sound + brilliant choreography = BEGGING!!!
Debutant Anton Ewald couldn't have got a better start to his singing career. People always knew about his dancing skills & choreography but singing is something he took rather seriously. Begging is another very hot favorite song of mine. Its tune just refuses to leave my head. An up-tempo, electropop tune with a massive chorus. Those backing Synth sounds (hooks) are simply superb. Well, lets discuss Begging.
Begging is an up-tempo, electropop song that first featured in Melodifestivalen 2013. In prelimnary round, it came 3rd & thus advanced to Andra Chansen (Second Chance). There it won convincingly & stormed to Final where it stood 4th. More importantly it peaked to #1 on Swedish chart & stayed at #2 for a month before ending up being #3 & subsequently left the chart after around 3 months. It is written by one of the finest Swedish songwriters Fredrik Kempe alongwith one of the best Swedish producers Anton Malmberg Hard Af Segerstedt who also wrote Eric Saade's Masquerade & Why Do We Need Fashion. Fredrik Kempe hardly fails to impress & Begging indeed is one of his best sounds after Popular. Lets now talk about technicalities.
Intro is super electro but brief. Verse is deep. Those backing AAWOO are interesting & effectively fill the song. But the finest moments are when Chorus starts. Its high-octane, massive, electro  & highly engaging. The sound is simply pulsating. Second verse & chorus are similar to first & Middle 8 is quite techno.Post-chorus is even more massive, floor filling. What stands out is the production. Those hooks really enthrall. And then the last chorus that melts into super amazing post-chorus. Not to mention Anton Ewald's super choreography & dancing.
Begging has everything. Melody, production, singing & one must give credit to young debutant Anton Ewald who made a brilliant progress since the prelims where he focused only on dancing & not singing. Andra Chansen saw him progress a lot. His choreography was brilliant always. He sang well, danced well & enlivened the atmosphere. Begging remains one of my favorites. Watch the Andra Chansen performance below.


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